I like to use a lot of analogies.
My staff have heard me talk about fixing leaky pipes, pushing boulders up mountains, and whatever else I can think of to help them visualize a concept.
Here’s the analogy that I use to describe the common sense approach to using social media:
Posting something in the world of social media is like posting something on a giant billboard along the busiest freeway in the world – and all of the people you know – your mom, your boss, your friends, your co-workers – all drive by it. When you’re about to post something on your social media “billboard”, think about who’s going to be driving by. If you’re o.k. with having everyone from your mom to co-workers read it, then you’re probably good to go. Unless of course you have a really weird mom and weird co-workers.