What started as an icky feeling towards the generally coveted “best practice” is now a full on theory of distrust towards anything that includes the words “best practice”.
I’ve always referred to it as the “I know this one guy theory” (I know this one guy who started a business on Tuesday and by Friday he had made, like, 2 million dollars!).
Seth Godin calls likens this same issue to “A Million Blind Squirrels”
Further evidence that I’m not crazy to think that best practices are, well…crazy.